Autodesk Announces New Partnership with Chinese Firm

Autodesk
Image: Autodesk.com

An accomplished engineer and software executive, Andrew Anagnost earned a bachelor’s degree in mechanical engineering from California State University, Northridge, before going on to complete a PhD in aeronautical and astronautical engineering and computer science at Stanford University. Andrew Anagnost draws upon this training in his current position as the CEO of Autodesk, a software company serving the construction and engineering industries among others.

Autodesk recently announced a promising new partnership with China Design Digital Technology (CDDT), a Chinese firm, that will further encourage the use of Autodesk’s BIM (Building Information Modeling) solution in Chinese construction projects. BIM, a 3D-modeling process used across the construction and engineering fields, has already been implemented in other successful projects in China, including the award-winning Samuel Chao Chung Ting Science Museum in Rizhao City.

As part of the collaboration, CDDT and Autodesk will work together to create localized versions of BIM that will facilitate adoption in the country, and analysts state the partnership will help BIM play an important role in the development of ‘smart’ cities throughout China.

The agreement comes at an opportune time. A recent global construction report predicts that China’s building explosion will not slow down any time soon. According to the report, construction growth is projected to expand to more than $15 trillion by 2030.

Boosting Brand Image through Customer Service

 

Autodesk
Image: Autodesk.com

Seasoned senior executive Andrew Anagnost held a number of roles in the marketing and product development departments of Autodesk, a software company based in California, before becoming the company’s president and CEO in 2017. Under Andrew Anagnost’s leadership, Autodesk refocused on providing software-as-a-service (SaaS) solutions and built up its reputation for responsive customer service.

Excellent customer service can bolster a company’s brand as much as a successful marketing campaign. In order to provide customers with great customer service, companies must be able to communicate the benefits and use of their products and services to their clients. This can be done through easy-to-understand formats, such as infographics, customer-oriented videos, and well-trained customer service staff.

Customer service should also be at the forefront of the company culture and strategically incorporated into all business operations. This can be accomplished by unifying communication channels and ensuring that all customer-facing service agents have access to the same information and data across departments.

AIAA’s Beyond B2B: Connecting for Growth Conference

American Institute of Aeronautics and Astronautics (AIAA)

Experienced in product development and software engineering, Andrew Anagnost serves as CEO of Autodesk in San Francisco. Outside of this role, Andrew Anagnost stays active in his professional community and belongs to the American Institute of Aeronautics and Astronautics (AIAA), which will hold a conference titled Beyond B2B: Connecting for Growth on October 17, 2018.

Beyond B2B: Connecting for Growth will take place in Denver, Colorado, and will bring together small business owners and leaders from larger aerospace and defense companies. The goal is to foment collaboration between start-up companies and large businesses.

The event will feature tabletop exhibits and pitches by both small- and large-business owners. The benefits for small businesses include exposure to more clients and identification of potential funding sources and future business partners.

Large enterprises will benefit from a unique event that brings together entrepreneurs and start-up owners under one roof, which allows them to save the time and resources required to schedule individual meetings. The event will also help leaders from large businesses to remain abreast of the latest industry trends, as small business owners tend to push the boundaries of innovation.

To learn more about Beyond B2B: Connecting for Growth, visit www.aiaa.org/BeyondB2B.

A Celebration for ASME

American Society of Mechanical Engineers
Image: asme.org

As the senior vice president of Industry Strategy and Marketing at Autodesk, Andrew Anagnost oversees the company’s marketing strategy and business model evolution. While in university, Andrew Anagnost became a member of both the American Institute of Aeronautics and Astronautics (AIAA) and the American Society of Mechanical Engineers (ASME), each with which he remains affiliated.

ASME aims to build and serve the community of those working in the field of mechanical engineering. One way it does so is by acknowledging exceptional work in the industry and the impact that it has in the United States.

In August 2016, ASME representatives traveled to the Mariners’ Museum in Newport News, Virginia, to participate in a ceremony celebrating the Worthington Direct-Acting Simplex Steam Pumps. Henry Worthington invented the simplex steam pump and was also a founding member of ASME.

The Worthington pumps powered a well-known Civil War vessel, the USS Monitor, and ultimately had a huge impact on the U.S. Navy’s fleet. The simplex steam pumps received an ASME Historic Mechanical Engineering Landmark designation due to their efficiency and reliability.

The Mini Maker Faire Program

 

Mini Maker Faire Program
Image: makerfaire.com

Since 2012, Andrew Anagnost has led Autodesk’s Industry Strategy and Marketing team as a senior vice president. When he is away from work, Andrew Anagnost serves on the technical committee for his local school elementary school, facilitating events such as an Autodesk-sponsored Maker Faire.

The Maker Faire began in the San Francisco Bay Area in 2006 as a way of bringing forward-thinking makers together, providing hands-on learning experiences and a forum for curious creators and individuals. Since then, Maker Faire has become a worldwide phenomenon with large-scale events occur globally.

However, the Maker Faire concept lends itself to any scale, and interested organizations and individuals can apply for a Mini Maker Faire license to design a unique community event. Before applying, the organization asks applicants to review the vision, planning, and guidelines of the program. Maker Faire then will provide the necessary tools and resources. In 2016, Mini Maker Faires have taken place in dozens of cities throughout the world, celebrating local creativity and regional maker culture.

The Internet of Things Poised as the Future of Connectivity

Internet of Things
Image: forbes.com

Dr. Andrew Anagnost has worked at Autodesk for nearly two decades and currently serves the organization as senior vice president of industry strategy and marketing for the software corporation. Over the course of his career, Andrew Anagnost has also written on various topics for Autodesk’s blog, Line/Shape/Space. One of his posts explores product design in relation to the Internet of Things.

In recent years, the mobile Internet has been gradually transitioning into the Internet of Things (IoT), which many experts estimate will connect tens of billions of everyday devices to the Internet by the year 2020. While machine-to-machine and machine-to-network communication are certainly not new concepts, emerging IoT applications are leading to a new level of interconnectedness.

Today, manufacturing companies and other business organizations use IoT technologies to collect and analyze data, improve efficiency, and reduce overall production costs. Outside of the business world, new IoT products are constantly emerging in a number of areas, including home automation. Consumers can now purchase everything from smart refrigerators and stereo systems to connected thermostats and smoke alarms.

Fitbits and other wearable devices are also part of the IoT, and they will likely continue to evolve over the next few years to help make people more connected than ever before. Despite the rapid pace of development, however, the IoT is still in the early stages, and much more innovation will be needed to help it reach its full potential.

Content Marketing Takes over Traditional Marketing and Advertising

Content Marketing
Image: forbes.com

Andrew Anagnost is the senior vice president of industry strategy and marketing at Autodesk. He has more than twenty years of experience in product marketing. One of the major focuses for his team is content marketing.

According to Michael Brenner, CEO of Marketing Insider Group, content marketing has become an accepted trend. Companies of all industries and sizes now understand that content marketing is essential in order to succeed in the business world.

Content marketing is different from traditional marketing in the sense that brands are using their content to gain more customers. The brand acts as the publisher instead of being the topic that is published in news outlets.

It is not meant to promote a product or service. Content marketing is supposed to send out information that readers will clamor for, thereby bringing in an audience to their websites and pages.

Content marketing also acts as an added value for customers who are looking for an expert in a particular niche. Examples of content marketing initiatives include publishing blogs, visual content, and e-books.

Startups Are Not Spending Money on Marketing, But They Should

marketing

 

With over two decades of experience in business and marketing, Andrew Anagnost has risen in rank to become the senior vice president of industry strategy and marketing at Autodesk. Andrew Anagnost’s responsibilities include the overall marketing direction for the company.

According to Matt Mower, the co-founder of Activate Capital, startup founders do not think marketing is a top priority. Startups are spending close to zero funds on marketing because they are focusing their efforts on building a product.

When it is finally time to launch, startups end up hiring marketing agencies at the last minute–a risky decision that might be already too late. Without enough time and budget, even the best agencies will not be able to send the message out about a new product.

Logan Hall, CEO of Rebel Hack Studios, thinks that marketing is essential. Founders need to set aside time and money in order to learn how to sell the product properly.

Andrew Anagnost | YouTube