Seasoned senior executive Andrew Anagnost held a number of roles in the marketing and product development departments of Autodesk, a software company based in California, before becoming the company’s president and CEO in 2017. Under Andrew Anagnost’s leadership, Autodesk refocused on providing software-as-a-service (SaaS) solutions and built up its reputation for responsive customer service.
Excellent customer service can bolster a company’s brand as much as a successful marketing campaign. In order to provide customers with great customer service, companies must be able to communicate the benefits and use of their products and services to their clients. This can be done through easy-to-understand formats, such as infographics, customer-oriented videos, and well-trained customer service staff.
Customer service should also be at the forefront of the company culture and strategically incorporated into all business operations. This can be accomplished by unifying communication channels and ensuring that all customer-facing service agents have access to the same information and data across departments.