Startups Are Not Spending Money on Marketing, But They Should

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With over two decades of experience in business and marketing, Andrew Anagnost has risen in rank to become the senior vice president of industry strategy and marketing at Autodesk. Andrew Anagnost’s responsibilities include the overall marketing direction for the company.

According to Matt Mower, the co-founder of Activate Capital, startup founders do not think marketing is a top priority. Startups are spending close to zero funds on marketing because they are focusing their efforts on building a product.

When it is finally time to launch, startups end up hiring marketing agencies at the last minute–a risky decision that might be already too late. Without enough time and budget, even the best agencies will not be able to send the message out about a new product.

Logan Hall, CEO of Rebel Hack Studios, thinks that marketing is essential. Founders need to set aside time and money in order to learn how to sell the product properly.

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