A Celebration for ASME

American Society of Mechanical Engineers  pic
American Society of Mechanical Engineers
Image: asme.org

As the senior vice president of Industry Strategy and Marketing at Autodesk, Andrew Anagnost oversees the company’s marketing strategy and business model evolution. While in university, Andrew Anagnost became a member of both the American Institute of Aeronautics and Astronautics (AIAA) and the American Society of Mechanical Engineers (ASME), each with which he remains affiliated.

ASME aims to build and serve the community of those working in the field of mechanical engineering. One way it does so is by acknowledging exceptional work in the industry and the impact that it has in the United States.

In August 2016, ASME representatives traveled to the Mariners’ Museum in Newport News, Virginia, to participate in a ceremony celebrating the Worthington Direct-Acting Simplex Steam Pumps. Henry Worthington invented the simplex steam pump and was also a founding member of ASME.

The Worthington pumps powered a well-known Civil War vessel, the USS Monitor, and ultimately had a huge impact on the U.S. Navy’s fleet. The simplex steam pumps received an ASME Historic Mechanical Engineering Landmark designation due to their efficiency and reliability.

The Mini Maker Faire Program

 

Mini Maker Faire Program pic
Mini Maker Faire Program
Image: makerfaire.com

Since 2012, Andrew Anagnost has led Autodesk’s Industry Strategy and Marketing team as a senior vice president. When he is away from work, Andrew Anagnost serves on the technical committee for his local school elementary school, facilitating events such as an Autodesk-sponsored Maker Faire.

The Maker Faire began in the San Francisco Bay Area in 2006 as a way of bringing forward-thinking makers together, providing hands-on learning experiences and a forum for curious creators and individuals. Since then, Maker Faire has become a worldwide phenomenon with large-scale events occur globally.

However, the Maker Faire concept lends itself to any scale, and interested organizations and individuals can apply for a Mini Maker Faire license to design a unique community event. Before applying, the organization asks applicants to review the vision, planning, and guidelines of the program. Maker Faire then will provide the necessary tools and resources. In 2016, Mini Maker Faires have taken place in dozens of cities throughout the world, celebrating local creativity and regional maker culture.

The Internet of Things Poised as the Future of Connectivity

Internet of Things pic
Internet of Things
Image: forbes.com

Dr. Andrew Anagnost has worked at Autodesk for nearly two decades and currently serves the organization as senior vice president of industry strategy and marketing for the software corporation. Over the course of his career, Andrew Anagnost has also written on various topics for Autodesk’s blog, Line/Shape/Space. One of his posts explores product design in relation to the Internet of Things.

In recent years, the mobile Internet has been gradually transitioning into the Internet of Things (IoT), which many experts estimate will connect tens of billions of everyday devices to the Internet by the year 2020. While machine-to-machine and machine-to-network communication are certainly not new concepts, emerging IoT applications are leading to a new level of interconnectedness.

Today, manufacturing companies and other business organizations use IoT technologies to collect and analyze data, improve efficiency, and reduce overall production costs. Outside of the business world, new IoT products are constantly emerging in a number of areas, including home automation. Consumers can now purchase everything from smart refrigerators and stereo systems to connected thermostats and smoke alarms.

Fitbits and other wearable devices are also part of the IoT, and they will likely continue to evolve over the next few years to help make people more connected than ever before. Despite the rapid pace of development, however, the IoT is still in the early stages, and much more innovation will be needed to help it reach its full potential.

Content Marketing Takes over Traditional Marketing and Advertising

Content Marketing pic
Content Marketing
Image: forbes.com

Andrew Anagnost is the senior vice president of industry strategy and marketing at Autodesk. He has more than twenty years of experience in product marketing. One of the major focuses for his team is content marketing.

According to Michael Brenner, CEO of Marketing Insider Group, content marketing has become an accepted trend. Companies of all industries and sizes now understand that content marketing is essential in order to succeed in the business world.

Content marketing is different from traditional marketing in the sense that brands are using their content to gain more customers. The brand acts as the publisher instead of being the topic that is published in news outlets.

It is not meant to promote a product or service. Content marketing is supposed to send out information that readers will clamor for, thereby bringing in an audience to their websites and pages.

Content marketing also acts as an added value for customers who are looking for an expert in a particular niche. Examples of content marketing initiatives include publishing blogs, visual content, and e-books.